There's been quite some buzz about this new video from Emery. There was an article about it on Alternative Press's website, and it even premiered on MTV2's Head Bangers Ball. All I have to say is, it's about time Emery receives some attention.
I've personally been a fan of this band for years, but they definitely are usually a little more under the radar. They're one of the most understated hardcore screamo bands out there, with amazing vocal and lyrical talents throughout the band. Still, this song is a bit different than their usual stuff. At first no one would even notice, but those who loyally follow Emery would have to agree that their music has gotten heavier on this new album We Do What We Want. There's more screaming, more low-register bass rifts, just more metal in general. It's also one of their most spiritual albums with songs like "Fix Me" (one of few that aren't so hardcore). "Scissors" shows this as well, with lines like, "Hope, but there is doubt that bleeds through" and "So God I'm asking you do you even care".
This is definitely a good song to mosh to and blast when you want to viciously punch someone in the face. Maybe it's a good choice if you're going through some intense internal conflict. What is a bit disappointing about this album though is that, while there's still very solid vocals coming from the band--the factor I most appreciate from them--the screaming does overshadow their usual incredible harmonies. In the past, Emery has had some chilling, goose-bump leaving harmonies that would put choral singers to shame. And while there are still hints of that here with their haunting voices, it just isn't the same with all the extra hardness.
Regardless of their vocal style or what the cause is for this new sound, Emery will most likely be attracting a new audience this year. Don't be surprised if the long-haired, all black wearing, angsty fourteen-year-olds are soon head banging to them at the skate park.
VOCAL RATING: 5
VIDEO: 3
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